It seems television channels are adapting to new technologies to be the best in the business as Star India has upgraded its top-five channels with high-definition ( HD ) technology and also unveiled new corporate logo – Hot Star .
Their leading channels – Star Plus, Star Movies , Star Gold, Star World and Nat Geo will be available in what they call Asli (real) HD . The content will be shot in HD , recorded and edited in HD and mixed for 5.1 Dolby surround sound, said a statement.
‘The launch of Asli HD today is a testimony to our commitment to offer our viewers world class media experience. With Star’s massively popular entertainment channels turning HD , a high definition revolution is set to kick start in India. This is just a glimpse of a slew of exciting initiatives, we will roll out in coming months,’ said Uday Shankar, CEO, Star India.
Viewers will need a HD television set to enjoy the experience.
To mark two decades in India, the group also presented its new corporate logo – the Hot Star , which symbolises the zeal to continuously innovate, create and invent for the 21st century India.
‘Our new corporate logo reflects the vigor and vitality of a new India, that Star has been privileged to grow with. We see this as a source of energy for the entire company, to continue to fire up for the opportunities and challenges in serving and inspiring our viewers,’ said Shankar.
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