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According to the press release, audiences will "have 8 special opportunities throughout the movie to access the action interactively through smell. The introduction of scent in the movie going experience adds to the outrageous fun by enhancing the action, adventure and comedy to take you where no film has gone before."
Do we really need to smell a film to enjoy it? No. But it could be sort of fun, as long as it's not over-used and misused the way 3D has been.
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Every ticketbuyer will receive an Aromascope card with numbers outlined. When the numbers come up on the screen, rubbing the number on the card will release the scent. Rodriguez has set it up so that there will be eight aromas released throughout the film. And, fortunately for audiences, the card will be free with the purchase of a ticket.
Starring Jessica Alba, Joel McHale, Rowan Blanchard, Mason Cook, Antonio Banderas, and Jeremy Piven, Spy Kids 4 is set to smell up theaters on August 19, 2011.
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